This glossary provides definitions for key terms related to DOOH advertising, industries, and case studies, helping people understand the terminology used throughout the industry and thus our website.

1. DOOH Advertising: Digital Out-of-Home advertising, which involves delivering dynamic content and messages to audiences in public spaces through digital displays.

2. Out-of-Home Advertising: Advertising that targets consumers when they are outside of their homes, typically in public places such as streets, malls, transit stations, and airports.

3. Digital Billboards: Large digital displays located in high-traffic areas that deliver dynamic content to passing pedestrians and motorists.

4. Advan Advertising: Mobile advertising using digital displays mounted on vehicles, such as trucks or vans, to reach audiences in various locations.

5. Adbikes: Bicycles equipped with digital advertising displays, used in urban areas to reach pedestrians and cyclists with targeted advertising messages.

6. Programmatic Advertising: Automated buying and selling of digital advertising inventory in real-time through online platforms, using data and algorithms to target specific audiences.

7. Static Billboards: Traditional billboards with static, non-digital displays, commonly found along highways, major roads, and in urban areas.

8. Digital Signage: Digital displays used for advertising, information, and entertainment purposes in indoor and outdoor settings.

9. Mobile Advertising: Advertising delivered to mobile devices such as smartphones and tablets, including formats like display ads, video ads, and in-app ads.

10. Out-of-Office Advertising: Advertising that targets consumers when they are outside of their workplace, including formats like billboards, transit ads, and digital displays.

11. Real-Time Bidding (RTB): A method of buying and selling advertising inventory in real-time through automated auctions, allowing advertisers to bid on ad impressions based on targeting criteria.

12. Location-Based Advertising: Advertising that targets consumers based on their physical location, leveraging technologies like GPS and beacon technology.

13. Targeted Advertising: Advertising that is tailored to specific audience segments based on demographic, behavioral, or contextual data.

14. Dynamic Content: Content that changes based on factors such as audience demographics, location, time of day, and weather conditions.

15. High-Traffic Areas: Locations with a high volume of pedestrian or vehicular traffic, offering increased visibility for advertising campaigns.

16. Target Audience: The specific group of people that an advertising campaign aims to reach and influence.

17. Brand Awareness: The extent to which consumers recognize and recall a particular brand.

18. Foot Traffic: The number of people who visit a physical location, such as a retail store or restaurant.

19. Customer Engagement: The level of interaction and involvement that consumers have with a brand or advertising message.

20. ROI Optimization: Maximizing return on investment from advertising campaigns by optimizing targeting, messaging, and media placement.




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